JPM's Top Cited Article 2022-2023

Journal of Philanthropy and Marketing

Jung, Jihye, Minjung Kim, and Jiwon Suh. 2022. “The Scope of ‘Marketing’ Research in the Nonprofit Sector: Lessons from the Last Twenty Years Literature.” Journal of Philanthropy and Marketing 28(4): 1-21. 

http://doi.org/10.1002/nvsm.1745